There are too many businesses that set out to optimise everything user the moon. You are really going to spread yourself thin if you try to do this. If an seo agency gives you a package that sounds a little too good to be true, then it probably is. SEO takes time and should always be focused around your business objectives. For example, we have optimised Johnson and Johnson sites over many years, one of the brands being Neutrogena. Now, playing in the beauty sector is difficult, and if we were to try and go after every keyword under the moon, we would struggle. Hence, we looked at the brand business plan and aligned on looking to dominate a certain segment of the beauty category on order to drive more qualified traffic and ultimately, brand awareness. This then, resulted in sales uplift.
Most business fail to realise that they cannot go after everything (unless they have an unlimited budget). Hence, you need to look at your business and what matters to you, then pursue that relentlessly.
Any qualified SEO agency would do this for you - it is not about going after everything, it is about chasing what matters. Take a look at our Sharaf DG case study about ‘Position 0’ to understand this better.
You need to know what you are looking for in terms of success when it comes to SEO. For many companies, simple “traffic”, will be enough, but the question is, is it really? In most cases, usually not.
It is important to consider the holistic impact of SEO. In a lot of instances, traffic may remain constant, as search volumes may be seasonal, however, post click metrics may be better. Time on site, page views and conversions are key indicators of SEO success. Ultimately, you need to decide if less traffic and a high conversion rate is what your business needs, or vice versa. Every business is different, so the same success metrics probably wont work for everyone.
SEO agencies should be able to tell you what success metrics you should be measuring and why! Any partner that works on your assets should understand you business, and if they truly do, they will look to optimise the right metrics for you. That is why it is very important that you choose the right seo agency to partner with, or look for the right consultation. Contact Bruce Clay APAC should you need a hand!