Social media is important. There’s no question about that! Just take a look at the huge usage rates across the world – there are a lot of people you can reach with your message either through sites or mobile applications, but how do you go about doing it? Brands need to take social media seriously across marketing platforms, be it Facebook, Twitter, Youtube, LinkedIn or Snapchat! Social media is not about throwing up a picture and hoping for the best. Hope is never a good strategy! That is where a social media agency such as Bruce Clay comes in!

Our primary focus is to raise awareness, drive traffic, convert leads and build a community for your customers through really cool social experiences!

Agency Expertise in Social Media


  • Channel management
  • Paid social media advertising
  • Community management and monitoring
  • Reporting & analysis
  • Content creation

Social Media Management

Our experts build strategies suitable for your brand and your objectives. This includes creating highly targeted and curated content on each platform. This is where we excel! Our Social Media experts prepare outstanding calendars tailored for your special campaigns and events. Photos, videos, posts, hashtags, live streams, you name it we make it for you!


Monitoring & Engagement

Keeping in mind your business objectives as well as your business objectives, we ensure that your social media strategy is aligned with your holistic marketing strategy, this way you are going to get more bang for your buck, so to speak.

Once we have aligned on the right channels, timings, content, and identity, we will then monitor performance and assess it against our objectives and KPI’s to ensure that we are on the right track. We spend our time analysing your results and delivering enhanced creatives accordingly, to ensure that your account and channels are progressive.

Competitor Analysis

Understanding that being everywhere does not necessarily mean you will get somewhere, we ensure to understand your market and your competitors before evaluating where you need to be, and what the messaging behind each platform is. For the purpose of following the current trends, we keep an eye on your competitors’ Social Media platforms to understand what they are doing.


Digital customer service, also known as ‘community management’, is one of our unique services, wherein we provide the best response and support to your audience, in their mother tongue. The Bruce Clay network covers 8 territories and supports 13 languages.

Digital marketing makes it possible to target the IDEAL CUSTOMER.

This is one of the strengths of Social Media platforms and also the reason why they are becoming more beneficial for businesses. While using traditional media, you address the mass, with Social Media you know exactly who your customers are.

Put your customers FIRST.

We believe that community management plays a huge role in creating engagement and building long-lasting relationships with your customers. Therefore, putting your customer first is essential for customer-retention and customer-loyalty.

We are always AVAILABLE.

This is key in digital marketing: Being accessible to your customers – and your potential customers – via social media. It is an essential part of the development and maintaining of relationships with them. We focus on making your business responsive to users 24/7, providing them as many answers and as much assistance as we possibly can online. WE GOT YOU!

Content Creation

Content is KING, and everything that leaves the offices of Bruce Clay is both relevant and engaging. Armed with a knowledge and understanding of all things social, we know it is no longer just about keeping content engaging but also making it meaningful. Keeping this in mind, we believe in creating bespoke strategies to serve our partner’s needs – to target the right audience with the right content.

It’s very easy to fall into the repetitive trap when it comes to social media, which is why a unique strategy is imperative.

Create a relationship of trust with your audience. To succeed in digital marketing, you will need to be in tune with the needs of your customers and provide them with the content they seek.

We focus on creating unusual and interesting social media campaigns throughout the year to ensure that your content remains exciting, whether it be national/international holidays or even quirky days like apple pie day! Keeping an eye on trending hashtags is something we do best, so you are always a part of the buzz!

We leverage technology and data for a bigger social impact across your different platforms. We understand that different platforms have different audiences and our strategies ensure that the right audience is targeted on the right platform with the right content.

We love to get creative with clients’ accounts. Gone are the days when simply posting an image was sufficient, now, you need to create experiences. Sure, we have your day to day activity locked down, but how do we create meaningful engagements? Through top-notch creative, that’s how! You can take a look at some of our case studies above.

We have a team of in-house designers, copywriters, photographers and videographers based in our offices who are constantly coming up with fresh takes on content.

Paid Social Media Advertising

We are sure you have heard it before, but organic social media reach is fading. Luckily for you, we have a team of paid social media specialists that support all of our amazing social work, to achieve real results for you. If you require paid Social Media Marketing, we should be your partner.

Use Social Media For Fast Results!

Sponsoring content is among the techniques and tools to get results quickly (for example, Facebook Ads) is undoubtedly a faster way that will allow you to get more followers and higher engagement. Our team makes use of various tools to help your platforms thrive.


Reporting & Analysis

Having access to insights that matter is really important, and data is the basis of everything that we do. Your ongoing social media strategy is based on what has happened in the past and current trends. That is why we use socialbakers for all of our clients reporting needs. Going one step further, we also look at post-click metrics through tools such as Google Analytics to see what people are doing on your web assets. This way, you know that your strategy is working for you!

Why trust us with your Social Media?

The main purpose of contacting any digital marketing agency to manage your social media is undoubtedly the potential to reach new markets/customers online. With taking into account the fierce competition in the digital marketing field, you need to partner with an agency that has the expertise and talent that are ahead of the game. This is why you should reach out to us! Due to long years of managing Social Media accounts within several industries such as electronics, hospitality, media, and entertainment, we are proud to provide advantageous social media services in Hong Kong.



01 Keong Saik Road, The Working Capitol, Singapore 089109