SEO isn’t easy, especially when you are looking to improve your local search listings to drive more traffic to your site. That is why you need to invest in a partner that can drive your SEO success. It’s time to speak to Bruce Clay, your local SEO company based in Hong Kong.
We have a huge team of international experts to call on as well as our local team based in Hong Kong. We have varied knowledge across technical SEO, on page and content. We cover you end to end needs for everything related to SEO.
We are a regionally and internationally awarded agency and have been in business since 1996. We would like to think that we know a lot about getting your site ranking and driving traffic that performs and converts. We open up opportunities for your brand that you may not have known existed across multiple languages and engines!
We are different from your usual SEO agencies in Hong Kong. We do not sell packages, we do not sell copy and paste solutions. We provide bespoke SEO services that truly benefit your business and help you achieve your objectives. We are your partners, not client and agency. Let’s do some cool work and get you the results you deserve! If you want to see some of the cool solutions we have got for partners then take a look here or watch this video.
Local SEO needs to be treated differently to your usual SEO strategy. The SERP’s for local listings change considerably when you search. You have the addition of the local listing pack and business listings.
It is crucial to optimise your business listing page for search. Have you added all of your locations? Are they marked correctly on the map? Is your company name your actual company name? Don’t stuff your business listings with keywords – that is a violation and competitors can request change of entity name by flagging it as a mistake.
Firstly, like any new partner, we will need to audit your assets, this includes your website and business listing or knowledge graph. After that, we can make recommendations on things that we can quickly fix to get you ranking in the local pack.
Ultimately, we are here to help you drive maximum ROI from your SEO efforts. This is why we are the go to company for SEO in Hong Kong!
Competitor analysis is a crucial aspect of strategic planning. You cannot expect to outperform the competition if you haven’t spent the time to research them properly. SEO is a delicate art. Small changes can make big impacts, but you need to know where to start. We use the best tools to analyse the competition on a daily, weekly and monthly basis. We know what is changing and when – this helps you to stay focused on outperforming the competition.
We also find innovative ways to acquire backlinks for your site – such as redirecting links to your site from competitor pages that are returning 404’s and looking at your social media sharing strategy. The more social mentions you have, the better it is for your site. Have you been thinking about how your social media strategy can impact your SEO? If not, then now is the time to do so with us, as we are also social media experts.
Finally, it is important to understand that you need to keep an eye on what you are tracking. We monitor key results on a daily basis, tracking keywords and the search results output. Google changes its algorithm over 2500 times in a year, that means changes occur more than ten times per business day – you need to stay on top of changes and act accordingly. That is why we are the best SEO company in Hong Kong for you to partner with!
When you first start to optimise for your local search queries – for example, “seo hong kong” or “seo company hong kong” – you should look at the content that you have on your site.
You often hear about having keyword rich content, but the best thing that you can do is create content is user centric and relevant. Forget about how many keywords you have in the piece, just understand what you want to target in terms of keywords and build out highly relevant and fresh content accordingly.
As an experienced content partner, we can help you to develop new content or rewrite existing content in order to get you ranked and onto page one of search engines. If we find some existing content you have that we can work with, will definitely use it to get you results.
You also need to consider that all content and on page activity should be focused around expertise, authority and trust. You need to link similar content pieces together, and create expert content pieces that you can really provide your end user with, in order to answer their search query effectively.
Remember, you also need to anchor your links properly, and link throughout your website in a way that is navigationally simple for your audiences – do not over complicate matters and have hundred’s of links, a few relevant links are always more powerful than unnecessary links.
Your local SEO off page strategy should be different to your holistic strategy – mainly because links from local sources will allow you to rank for local terms much better than links from international or non localised sources. This again comes back to expertise, authority and trust. Search engines will consider ranking you for local searches more freely if you have links to your site from trusted local sites. It makes complete sense.
Given the above, you should never look at acquiring absolute backlinks from your partner – the best SEO companies will never sell you backlink packages, because algorithms are too smart these days and you will get penalised! Know who is linking to you, and never accept 100’s of links for no reason!
SEO is nothing without proper technical implementation of recommendations. The job of an SEO is not limited to only that, they need to be a part of the IT division and your marketing division.
A deep understanding of server configurations, code and how a website is delivered to the end user ensures that you will rank better. All of our team have the knowledge required to understand your site, why it is potentially not performing, or where we can improve for greater performance.
You should always invest in technical updates, these are potentially the most effective changes that you will make to your site, so get behind them and get more traffic!