You are here because you are looking for a leading SEO company in Singapore to improve your website rankings and visibility in Google! Bruce Clay is the top SEO agency in Singapore, and have been optimising websites since 1996, which is even before Google was a website.

Our dedicated search marketing experts in Singapore have been able to implement successful SEO strategies and tactics to assist tens of websites for better ranking in Google SERPs.

Over the years, Bruce Clay has grown globally, due to the cutting-edge SEO services that we have been able to offer to a wide array of clients across the world. We support a multitude of clients in various languages with customized SEO services suitable for their business. We must be doing something right based on reviews from Google Business Reviews.


When you partner with us, you are collaborating with one of the best SEO companies in Singapore, and the very first thing that we begin with is a brand immersion day. We believe that we can market and optimise your site, only if we truly understand your products, solutions or services. Your strategy is dependent on what we understand of your business and your end objectives; hence, it is important that we are on the same page from the start. Obviously no one can tell us about your business as well as yourself!


A strategy is a key to your search marketing success. When we know everything there is to know about your brand, we will move on to analysing your website.

Once we have gathered and analysed all the data at hand, we produce two documents, your SEO strategy, and a quick hits document.

The quick hits document highlights quick wins for your site, which you should be able to implement, whilst we work on other detailed recommendations for your site.

The SEO strategy document highlights key considerations to our direction, the objectives behind what we are doing, keywords that we will target, content that we will create and finally, the KPIs that we will be looking to hit. We work on mutually agreed KPIs and these are developed with you, so as to help achieve maximum ROI.


Bruce Clay in Singapore has a comprehensive set of online tools that are used for competitor research. Want to rank for a particular keyword? Well, firstly, you need to know what and who are you up against! We analyse multiple competitor pages through our tools and manual checks to ensure that you are aware of what it will take to get further up on the search engine results pages (SERPs).

Another pretty cool way to overtake competitors is by building backlinks to your site from websites that link into your competitors but return 404 errors. Post relevant content and request the link – pretty cool, isn’t it?

Even though the above is something we are able to do using our expertise in the world of digital marketing, our major ongoing focus is always on creating content that is beneficial to your site, and tweaking and updating existing content to meet different objectives such as improving ranking, branding and marketing.


On page optimisation is extremely important, mainly because it helps you to build your expertise, authority, and trust (E-A-T). Your site needs to have content that is closely themed and siloed, which will ensure that search engines deem you to be an authority with respect to what you are talking about.

Another aspect to be considered as part of on page optimisation is user interface and experience design. We need to make sure that your users have a good experience on your site, which will in turn help achieve better traffic to your site.

Also consider that pages on your site need to be linked properly, and with relevance. Finally, consider if the link is navigational or transactional – don’t overkill your linking!

The above is quite a lot to take care of, especially if you are not used to working in this manner. Most people believe that you just need to create content and throw it on your site; thereafter, the clicks will come. However, search engines are much smarter in this day and age. If your content does not offer real value or have true expertise, you will never be able to build authority.

Everything that we do in terms of content and on-site optimisation is for E-A-T, and this is what usually differentiates us from the rest of the SEO companies in Singapore or the APAC region. In fact, this is what distinguishes us from most companies globally as well.


One of the most common questions we often get asked is “How many backlinks will we get?” Well, SEO has moved on – you don’t need to build backlinks to gain success, you need to be user centric in order to obtain organic success.

SEO has changed, search engines are much smarter today, and your website ranking can no longer be influenced by the sheer volume of backlinks you have. We have conducted some pretty cool research, which shows that after getting rid of 1000’s of toxic backlinks and sorting out anchor texts, your ranking can actually improve. Again, it may not be true for all; but we would say, never trust an agency that says they will build you backlinks in bulk or buy backlinks for you! It is not the right way to go about gaining search marketing success.

Your back-link profile should be natural – your content should command authority and your site should gain organic backlinks, which ultimately will help to build trust over a period of time! Remember, spammy backlinks or inorganic activity will easily get picked up by search engines – so beware of that!


Often underrated, but probably the most important elements of your project – site infrastructure and technical make up!

What is the point in hosting great content and building an awesome offsite strategy when search engines can’t get to your site or recognise it?

When we initially audit your site, we pick up and share technical website fixes that need to be made. These fixes are usually complex and thorough, so it is important that you are open to the idea of making changes to your site. Changes can be code level or UX, but have the ultimate aim of helping your SEO efforts.

A small example of this would be optimising your time to first byte (TTFB) which is different from your site speed! Most SEO agencies will come and tell you that your site is “slow”, when in reality, it may just be your initial packet that is taking time to deliver from the server. This is the level of knowledge you require, and the level that Bruce Clay APAC provides!



By choosing us as your SEO agency, you are choosing a partner that has an in-house team of proficient content creators including designers, photographers, videographers and copywriters that are search marketing experts, who work to create compelling content that ultimately ends up driving more traffic to your site. Your content needs to be of top quality, relevance and most importantly, trustworthiness.

Content is very important for your strategy and success. The right content will assist in getting visibility for your website in organic search engine results. Our work on your website content should help you to increase organic traffic to your site.

The content that we create is tailored to your needs and is based on gaps that we have identified or opportunities that we feel you should explore.

Your initial strategy will outline what we propose in terms of content. These recommendations are based on the audit that we will conduct for your site by comparison to your competition.

Since content is an integral part of any strategy; our retainer and pricing model is always inclusive of content, so you know exactly what you are getting into and there are no surprises along the way!

We pride ourselves on the work we have done so far for all our partners. They are enjoying better ranking and improved search visibility due to their strong and consistent faith in Bruce Clay.


The SEOToolSet™ is a proprietary set of tools developed by Bruce Clay globally. All clients that we partner with for their organic search marketing efforts, stand to benefit from our toolset.

With the SEOToolSet™, we are able to look at all aspects of your site, including internal links, content, competitor content, backlink profile, keyword analysis and much more.

The SEOToolSet™ is proprietary and only available through Bruce Clay; hence, you get access to industry-leading knowledge and tools in one agreement. This is what sets Bruce Clay apart from competitors!


01 Keong Saik Road, The Working Capitol, Singapore 089109